The Mercury of October 6, 2008, reported that Blue Flag status was awarded to four beaches in KZN excluding Durban, which unfortunately decided to back out of the scheme. The awards were made at a function held at San Lameer on the KZN South Coast on Tuesday. A new fact that that was revealed by local Blue Flag manager Alison Kelly was that Durban-based hospitality groups were so concerned by the city's decision to go it alone that they approached the Blue Flag organisation in an effort to take over responsibility for getting the beaches into shape.. The request was apparently refused because attaining Blue Flag status did not have municipality support.
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